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Shield Your Business Assets with Key Person Insurance

Rohit Punyani, Co-Founder • May 21, 2024

They say it takes a village to raise a child. You know from experience that the same holds true for growing a business. Success comes from surrounding yourself with the best talent available. And then creating an environment where everyone can thrive. 

Of course, that also means avoiding unexpected disruptions.


Enter key person insurance.


Key person insurance offers you a way to build long-term resilience and sustainability into your operations and strategic planning. Yes, it’s true that insuring against potential losses is so ingrained we almost take it for granted — but key person insurance offers an additional layer of protection tailored to the unique dynamics of your business.



Let’s take a look at what’s involved so you can see how your business might benefit.


Identifying Key Persons: Who Are They?


Key persons are individuals whose skills are indispensable to the smooth functioning of your business. They may include owners, executives, operations managers, or chief marketing and sales personnel. Their expertise, certifications, and knowledge form the backbone of your operations.


These individuals may also possess deep institutional knowledge or specialized qualifications, such as actuaries, engineers, JDs, or CPAs. Recognizing the critical role they play while acknowledging the value of their contributions is imperative for maintaining your business's stability and fostering its growth.

 

Tax Implications and Policy Considerations


Before you move forward with key person insurance, it's essential to understand the tax implications and the policy options available.


Premiums for key person insurance are not tax-deductible, since the business owns the policy, and the business is the beneficiary. In the event of the key person's passing while the policy is in force, the business receives a tax-free death benefit.


Additionally, the cash value of the policy can be accessed through loans and withdrawals, offering a valuable financial resource. This feature allows businesses to tap into the accumulated cash value for various purposes, such as covering operating expenses, funding expansion initiatives, or weathering economic downturns.


Both term and permanent policy solutions are available for key person insurance, each offering distinct benefits and considerations. Term policies provide coverage for a specified period, typically at a lower initial cost, making them suitable for short-term needs or businesses with budget constraints.

On the other hand, permanent policies offer lifelong coverage and accrue cash value over time, providing a valuable asset that can be used during the key person's lifetime or as part of your business's succession planning strategy.

 

Determining Coverage Needs


When considering how much key person insurance your business needs, it's essential to conduct a thorough assessment, taking stock of several interrelated factors. While the typical coverage amount ranges from 3-10X the key person's salary, the specific amount required may vary.


Your evaluation should include factors like the cost of hiring and training a replacement, which can encompass expenses such as recruitment fees, onboarding costs, and potential productivity losses during the learning curve of the new hire. Additionally, you want to consider the percentage of reduced profits during the transition period, as the absence of the key person may impact the company's revenue stream and overall profitability.


Your evaluation should also take into account the key person's contribution to profits, both in terms of their direct revenue-generating activities and their strategic influence on business operations and growth initiatives. This assessment helps quantify the financial impact of losing the key individual and informs the appropriate level of coverage needed to mitigate potential losses.


Beyond addressing immediate replacement needs, you’ll want to consider long-term strategies to protect your business and support its continued success. This includes funding supplemental benefits for key employees, such as executive bonuses, retirement plans, or disability coverage, to enhance their loyalty and incentivize long-term commitment. Similarly, providing Supplemental Executive Retirement Plan (SERP) benefits can offer attractive incentives for key personnel, ensuring their financial security and aligning their interests with the company's long-term objectives.


Key person insurance can also serve as a valuable asset for bolstering your company's creditworthiness and financial stability. By securing adequate coverage, businesses can demonstrate their commitment to mitigating operational risks and safeguarding continuity, which can enhance their credibility with lenders and investors.

 

Ensuring Compliance and Maximizing Benefits


To fully leverage the advantages of key person insurance, you need to adhere to regulatory requirements and work closely with your tax advisor to optimize your coverage. It’s imperative, for example, to adhere to IRS regulations, particularly the notice and consent requirements outlined in IRC 101(j), so that you can preserve the tax-free status of death benefits. Filing form 8925 with your annual tax return is also required.


In terms of optimization, key person insurance can be used to improve company culture, retain top talent, and provide supplemental retirement benefits for employees. Exploring retirement strategies such as policy surrender, change of insured rider, or policy transfer can offer tax-efficient retirement solutions tailored to your needs.


One of our favorite ways to help clients at Fusion Strategies is to use key person insurance to enhance their business’s profitability by running working capital through a policy and using the tax-fee growth and loan features to dramatically increase efficiency. 

 

Does Key Person Insurance Make Sense for You?


If you’re looking to shield your company from the repercussions of losing key personnel while also enhancing resilience, employee retention, and long-term profitability, the likely answer is yes.

If you’re ready to start exploring the advantages key person insurance can provide your business, you can schedule an appointment with us by phone or email:


Email: Team@fusion-strategies.com


If you’d like to learn more about how you can take advantage of other under-utilized vehicles like dividend-paying whole life insurance, you’ll find additional articles on our blog: https://www.fusion-strategies.com/blog


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